On the UX side — and this is where I'll spend most of my time — there are real structural issues. The navigation makes sense once you've poked around for a bit: Explore, Discover, Passport, Achievements. Four tabs, clear icons. Fine. But the onboarding drops you in with zero context. No explanation of what the 'Passport' metaphor means, no walkthrough of how marking dishes works, no nudge toward what you're actually supposed to do first. Users who expect a game will be confused. Users who want a food tracker will feel slightly patronized by all the casino-flavored visual noise.
The dish cards themselves are well-structured — photo, local script name, flavor tags like 'Umami' or 'Smoky', a progress indicator. That part works. The flavor tag system is actually a nice touch for people who want to understand a dish before trying it. But the information depth varies wildly by country. Japan feels fleshed out. Other regions feel thin — a handful of dishes, minimal history, almost no 'fun facts' that the description promises.
The achievement system is lightweight at best. It's there, it ticks boxes, but it doesn't push you to explore in interesting ways.
The app name is also misspelled — 'Fishiing' — and that typo is in the store listing. Small thing, but it signals something about the attention to detail across the board.
Decent idea, inconsistent execution.
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